brand@cocodelivery.com
Cyan Robotics, Inc.
©2025
1
Logo
Index
2.1
2.2
2.3
2.4
2.5
Overview
Logo
Symbol
Word mark
Do's & dont's
2.6
2.7
2.8
2.9
2.10
2.11
Scaling principle
Scaling limitations
Scaling in composition
Scaling with type
Placement
Pairing
2.9
2.10
Application
Partnership
2.1
Overviews
Use the correct logo format for the appropriate context—formal for official materials, casual for internal or relaxed settings.
Primary logo
Formal use
Secondary logo
Formal use
Tertiary Symbol & Word Mark
Casual use
2.2
Logo
Use the correct logo format for the appropriate context—formal for official materials, casual for internal or relaxed settings.
No Grid
Grid
Details
2.3
Symbol
The logo is our primary identifier. It contains both the Coco symbol and our name in the wordmark. It should be used most often to represent our brand, especially to an unfamiliar audience.
No Grid
Grid
Details
2.4
Word Mark
The logo is our primary identifier. It contains both the Coco symbol and our name in the wordmark. It should be used most often to represent our brand, especially to an unfamiliar audience.
No Grid
Grid
Details
2.5
Do's & Dont's
These guidelines ensure that the Coco Robotics logo is always presented clearly, consistently, and professionally. Following the dos and avoiding the don’ts protects the brand’s integrity, keeps it visually recognizable, and maintains a cohesive, professional identity
Do's
Dont's
2.6
Scale Principle
The Coco logo must remain clear and legible in all applications. The minimum size is approximately 40px in height (or the equivalent proportion shown), ensuring details are preserved.
Minimum Size
H 40px
Too Small
2.7
Scaling limitations
Always use your best judgment when scaling identity elements. Though application size will vary, avoid using each smaller than the following amount.
Use the following values for minimum sizes
Logo (vertical)
H 50px
Symbol
H 40px
Logo (horizontal)
W 60px
Word mark (2 line)
H 50px
Logo (narrow)
H 40px
Word mark (1 line)
H 30px
2.8
Scaling in composition
Always be sure the elements can be easily seen and understood. If they are difficult to read, they may be too large or small. Do not crop identity elements unless for specific intent.
Use the following values for minimum sizes
Scaled as Footer
Scaled as Header
Too large
2.9
Scaling with type
Always be sure the elements can be easily seen and understood. If they are difficult to read, they may be too large or small. Do not crop identity elements unless for specific intent.
Logo is scaled at half the cap-height
Logo is scaled at half the cap-height
Logo is scaled at half the cap-height
Use the following values for minimum sizes
Typography is aligned to the symbol
Scaled as Header
Too large
Use the following values for minimum sizes
Scaled as Footer
Scaled as Header
Too large
2.10
Placement
Depending on its placement, the elements can serve a different purpose in a composition. Consider both the audience and application when choosing the right placement. For more informative or direct uses, use corner placements. For more expressive uses, use center placements.
Formal logos placement
Details
Formal logos placement
Details
2.4
Partnership
These guidelines ensure that the Coco Robotics logo is always presented clearly, consistently, and professionally. Following the dos and avoiding the don’ts protects the brand’s integrity, keeps it visually recognizable, and maintains a cohesive, professional identity
Horizontal
Horizontal
Symbol only Lockup
Symbol only Lockup
Vertical
Symbol only Lockup
Symbol only Lockup
Symbol only Lockup
Coco Design Team
Applications
Logo can be used only as a symbol or in horizontal or vertical orientation.
Available in the colorful and monochromatic version.
Layout
Our logo serves as the foundation of our brand system. It embodies the efficiency and enjoyment that our product enables, encapsulating a narrative that aligns with our commitment to crafting meaningful experiences for our customers.