6
Imagery
Index
6.1
6.2
6.3
Category
Art Direction
Cropping
6.1
Overviews
Our photography is organized into 9 key categories, each serving a distinct purpose in how it communicates our brand.
6.2
Art Direction
Our Imagery captures Coco as precise, cinematic, and connected. It balances technology with human context, presenting robots as innovative yet approachable, dramatic yet real, always grounded in the flow of everyday life.
Precise
Celebrate obsessive detail. Every joint, line, and motion built with intent.
Connected
Capture the city in context. Wide, direct views of real launch environments.
Cinematic
Keep it raw. Unfiltered light, human flaws, and the energy of real moments.
6.3
Cropping
Photos may be cropped to emphasize key details or information. When cropping, always maintain the subject’s proportions — never distort or awkwardly trim products, people, or important elements.
No Grid
Grid
No Grid
Grid
No Grid
Grid
Colophon
v1.01
last update 2025 Oct
This brand guideline was designed and compiled by the internal Coco Design Team.
Typography set in inter.
Layout created in Figma.
Create and run on Framer.
All photography and mockups © 2025 Coco Robotics unless otherwise credited.
Printed / distributed digitally in 2025
For inquiries, contact info@cocodelivery.com
Colophon
v1.01
last update 2025 Oct
This brand guideline was designed and compiled by the internal Coco Design Team.
Typography set in inter.
Layout created in Figma.
Create and run on Framer.
All photography and mockups © 2025 Coco Robotics unless otherwise credited.
Printed / distributed digitally in 2025
For inquiries, contact info@cocodelivery.com
Please use desktop to view the guideline
Colophon
v1.01
last update 2025 Oct
This brand guideline was designed and compiled by the internal Coco Design Team.
Typography set in inter.
Layout created in Figma.
Create and run on Framer.
All photography and mockups © 2025 Coco Robotics unless otherwise credited.
Printed / distributed digitally in 2025
For inquiries, contact info@cocodelivery.com